One day my girlfriend and I were walking inside a mall, one of the biggest ones in my city. We were looking for a specific shop, but neither she nor I knew where it was exactly. That mall is really big, trust me, walking along and searching the shop “manually” would have taken about 30 minutes from us.
The chatbot is a marketing and customer service technology that comes of age in 2018, after a couple of years of learning the ropes through company tests and trials. But, how can businesses, new and experienced in bots, take advantage of them in a world where apps, social media and other trends like AR are eating into budgets?
In 2017, we crossed some significant milestones like the 1.3 billion strong community actively using Messenger every month. We’ve also seen businesses and services becoming more active on the Messenger Platform – over 200,000 bots are now live, and businesses currently drive traffic at scale to their Messenger experiences thanks to click-to-Messenger ads and our recently introduced Messages Objective.